Digital Consumer Rights Campaign Creation
Students create digital campaigns to educate peers and community about consumer rights and protection
Duration
90 minutes
Group Size
Individual/Pairs
Subject
Digital Literacy
Activity Type
Creative Project
6.EDM.4
Learning Objectives
- Research and synthesize information about consumer rights
- Create engaging digital content for educational purposes
- Develop understanding of target audience needs
- Practice community outreach and civic engagement
Materials Needed
Technology:
- • Computers/tablets with internet access
- • Design software/apps (Canva, Adobe Creative Suite)
- • Video recording equipment
- • Flipgrid or similar video platform
Traditional Materials:
- • Art supplies for non-digital options
- • Poster board and markers
- • Research materials and references
- • Printing capabilities for distribution
Campaign Format Options
Visual Campaigns
- • "Did You Know?" information cards
- • Educational brochures
- • Infographic series
- • Social media posts
Video Content
- • Short video PSAs
- • Flipgrid educational series
- • Consumer rights tutorials
- • Animated explanations
Interactive Media
- • Digital quizzes
- • Interactive scenarios
- • QR code campaigns
- • Mobile-friendly content
Activity Procedure
Step 1Campaign Planning (20 minutes)
- • Students choose campaign format from available options
- • Identify target audience (peers, families, community)
- • Select specific consumer rights topics to focus on
- • Plan content structure and key messages
Step 2Content Development (50 minutes)
- • Research and create educational content about consumer rights
- • Focus on rights most relevant to young people
- • Ensure accuracy, clarity, and visual appeal
- • Include practical examples and actionable advice
Priority Topics for Young People:
- • Online purchases and app downloads
- • Return and exchange policies
- • Product safety information
- • Complaint procedures
- • Scam prevention
Step 3Production Phase (15 minutes)
- • Finalize campaigns using chosen format
- • Ensure accuracy, clarity, and visual appeal
- • Prepare for distribution or sharing
- • Test functionality for digital campaigns
Step 4Community Outreach (5 minutes)
- • Plan distribution strategy for campaigns
- • Organize field trip to distribute materials in community
- • Prepare elevator pitch to explain campaign purpose
- • Schedule presentations to other classes
Campaign Requirements
Content Standards:
- • Accurate information about consumer rights
- • Age-appropriate language and examples
- • Clear call to action for consumers
- • Contact information for consumer protection resources
Design Standards:
- • Visually appealing and professional design
- • Clear organization and easy navigation
- • Appropriate use of colors, fonts, and images
- • Accessible to diverse audiences
Assessment Criteria
Information Accuracy (25%):
- • Correct consumer rights information
- • Appropriate examples and scenarios
- • Credible sources and references
Campaign Effectiveness (25%):
- • Clear and compelling messaging
- • Appropriate for target audience
- • Actionable advice and resources
Creativity and Design (25%):
- • Original and engaging presentation
- • Effective use of chosen medium
- • Professional appearance and organization
Understanding of Audience (25%):
- • Content appropriate for target demographic
- • Consideration of audience needs and interests
- • Effective communication strategies
Extension Activities
- • Present campaigns to local consumer protection agencies
- • Create multilingual versions for diverse communities
- • Develop follow-up surveys to measure campaign effectiveness
- • Collaborate with other schools to share campaigns
- • Create a class website featuring all campaigns