Digital Consumer Rights Campaign Creation

Students create digital campaigns to educate peers and community about consumer rights and protection

Duration

90 minutes

Group Size

Individual/Pairs

Subject

Digital Literacy

Activity Type

Creative Project

6.EDM.4

Learning Objectives

Research and synthesize information about consumer rights
Create engaging digital content for educational purposes
Develop understanding of target audience needs
Practice community outreach and civic engagement

Materials Needed

Technology:

• Computers/tablets with internet access
• Design software/apps (Canva, Adobe Creative Suite)
• Video recording equipment
• Flipgrid or similar video platform

Traditional Materials:

• Art supplies for non-digital options
• Poster board and markers
• Research materials and references
• Printing capabilities for distribution

Campaign Format Options

Visual Campaigns

• "Did You Know?" information cards
• Educational brochures
• Infographic series
• Social media posts

Video Content

• Short video PSAs
• Flipgrid educational series
• Consumer rights tutorials
• Animated explanations

Interactive Media

• Digital quizzes
• Interactive scenarios
• QR code campaigns
• Mobile-friendly content

Activity Procedure

Step 1
Campaign Planning (20 minutes)

• Students choose campaign format from available options
• Identify target audience (peers, families, community)
• Select specific consumer rights topics to focus on
• Plan content structure and key messages

Step 2
Content Development (50 minutes)

• Research and create educational content about consumer rights
• Focus on rights most relevant to young people
• Ensure accuracy, clarity, and visual appeal
• Include practical examples and actionable advice

Priority Topics for Young People:

• Online purchases and app downloads
• Return and exchange policies
• Product safety information
• Complaint procedures
• Scam prevention

Step 3
Production Phase (15 minutes)

• Finalize campaigns using chosen format
• Ensure accuracy, clarity, and visual appeal
• Prepare for distribution or sharing
• Test functionality for digital campaigns

Step 4
Community Outreach (5 minutes)

• Plan distribution strategy for campaigns
• Organize field trip to distribute materials in community
• Prepare elevator pitch to explain campaign purpose
• Schedule presentations to other classes

Campaign Requirements

Content Standards:

• Accurate information about consumer rights
• Age-appropriate language and examples
• Clear call to action for consumers
• Contact information for consumer protection resources

Design Standards:

• Visually appealing and professional design
• Clear organization and easy navigation
• Appropriate use of colors, fonts, and images
• Accessible to diverse audiences

Assessment Criteria

Information Accuracy (25%):

• Correct consumer rights information
• Appropriate examples and scenarios
• Credible sources and references

Campaign Effectiveness (25%):

• Clear and compelling messaging
• Appropriate for target audience
• Actionable advice and resources

Creativity and Design (25%):

• Original and engaging presentation
• Effective use of chosen medium
• Professional appearance and organization

Understanding of Audience (25%):

• Content appropriate for target demographic
• Consideration of audience needs and interests
• Effective communication strategies

Extension Activities

• Present campaigns to local consumer protection agencies
• Create multilingual versions for diverse communities
• Develop follow-up surveys to measure campaign effectiveness
• Collaborate with other schools to share campaigns
• Create a class website featuring all campaigns

Digital Consumer Rights Campaign Creation

Students create digital campaigns to educate peers and community about consumer rights and protection

Duration

90 minutes

Group Size

Individual/Pairs

Subject

Digital Literacy

Activity Type

Creative Project

6.EDM.4

Learning Objectives

Research and synthesize information about consumer rights
Create engaging digital content for educational purposes
Develop understanding of target audience needs
Practice community outreach and civic engagement

Materials Needed

Technology:

• Computers/tablets with internet access
• Design software/apps (Canva, Adobe Creative Suite)
• Video recording equipment
• Flipgrid or similar video platform

Traditional Materials:

• Art supplies for non-digital options
• Poster board and markers
• Research materials and references
• Printing capabilities for distribution

Campaign Format Options

Visual Campaigns

• "Did You Know?" information cards
• Educational brochures
• Infographic series
• Social media posts

Video Content

• Short video PSAs
• Flipgrid educational series
• Consumer rights tutorials
• Animated explanations

Interactive Media

• Digital quizzes
• Interactive scenarios
• QR code campaigns
• Mobile-friendly content

Activity Procedure

Step 1
Campaign Planning (20 minutes)

• Students choose campaign format from available options
• Identify target audience (peers, families, community)
• Select specific consumer rights topics to focus on
• Plan content structure and key messages

Step 2
Content Development (50 minutes)

• Research and create educational content about consumer rights
• Focus on rights most relevant to young people
• Ensure accuracy, clarity, and visual appeal
• Include practical examples and actionable advice

Priority Topics for Young People:

• Online purchases and app downloads
• Return and exchange policies
• Product safety information
• Complaint procedures
• Scam prevention

Step 3
Production Phase (15 minutes)

• Finalize campaigns using chosen format
• Ensure accuracy, clarity, and visual appeal
• Prepare for distribution or sharing
• Test functionality for digital campaigns

Step 4
Community Outreach (5 minutes)

• Plan distribution strategy for campaigns
• Organize field trip to distribute materials in community
• Prepare elevator pitch to explain campaign purpose
• Schedule presentations to other classes

Campaign Requirements

Content Standards:

• Accurate information about consumer rights
• Age-appropriate language and examples
• Clear call to action for consumers
• Contact information for consumer protection resources

Design Standards:

• Visually appealing and professional design
• Clear organization and easy navigation
• Appropriate use of colors, fonts, and images
• Accessible to diverse audiences

Assessment Criteria

Information Accuracy (25%):

• Correct consumer rights information
• Appropriate examples and scenarios
• Credible sources and references

Campaign Effectiveness (25%):

• Clear and compelling messaging
• Appropriate for target audience
• Actionable advice and resources

Creativity and Design (25%):

• Original and engaging presentation
• Effective use of chosen medium
• Professional appearance and organization

Understanding of Audience (25%):

• Content appropriate for target demographic
• Consideration of audience needs and interests
• Effective communication strategies

Extension Activities

• Present campaigns to local consumer protection agencies
• Create multilingual versions for diverse communities
• Develop follow-up surveys to measure campaign effectiveness
• Collaborate with other schools to share campaigns
• Create a class website featuring all campaigns

Digital Consumer Rights Campaign Creation

Learning Objectives

Materials Needed

Technology:

Traditional Materials:

Campaign Format Options

Visual Campaigns

Video Content

Interactive Media

Activity Procedure

Step 1Campaign Planning (20 minutes)

Step 2Content Development (50 minutes)

Priority Topics for Young People:

Step 3Production Phase (15 minutes)

Step 4Community Outreach (5 minutes)

Campaign Requirements

Content Standards:

Design Standards:

Assessment Criteria

Information Accuracy (25%):

Campaign Effectiveness (25%):

Creativity and Design (25%):

Understanding of Audience (25%):

Extension Activities

Digital Consumer Rights Campaign Creation

Learning Objectives

Materials Needed

Technology:

Traditional Materials:

Campaign Format Options

Visual Campaigns

Video Content

Interactive Media

Activity Procedure

Step 1Campaign Planning (20 minutes)

Step 2Content Development (50 minutes)

Priority Topics for Young People:

Step 3Production Phase (15 minutes)

Step 4Community Outreach (5 minutes)

Campaign Requirements

Content Standards:

Design Standards:

Assessment Criteria

Information Accuracy (25%):

Campaign Effectiveness (25%):

Creativity and Design (25%):

Understanding of Audience (25%):

Extension Activities

Step 1
Campaign Planning (20 minutes)

Step 2
Content Development (50 minutes)

Step 3
Production Phase (15 minutes)

Step 4
Community Outreach (5 minutes)

Step 1
Campaign Planning (20 minutes)

Step 2
Content Development (50 minutes)

Step 3
Production Phase (15 minutes)

Step 4
Community Outreach (5 minutes)